New live streaming solution helps boost e-commerce sales, according to Agora, a real-time engagement platform.
Major ecommerce platforms such as Amazon, Shopee, AliExpress, and Lazada have launched Agora’s live streaming feature, with the company claiming that the feature is increasing growth.
Agora’s unique e-commerce live streaming solution with live streaming technology and innovative features can empower independent sites, company-owned sites and cross-border e-commerce platforms.
According to Agora, in the first half of this year alone, the social media strategy allowed AliExpress to grow in user numbers 2.5 times that of last year.
When it comes to live commerce, apart from the familiar model of a single person hosting a live broadcast, the co-host is also gaining in popularity, mainly divided into host with guests, host with viewers, and competing with others. hosts. Additionally, live streamers can also connect with users in a live studio in real time to share shopping experiences with them and answer their questions. Sellers of different brands can also connect between live studios in real time to improve the effect and sales of their live broadcast channel.
In addition, Agora can also provide real-time interactive features like auction, limited time coupon offer, flash sale, negotiation, etc. live broadcast, live virtual streamers, etc. It can meet the various needs of customers for live e-commerce. To enable cross-border e-commerce customers to quickly launch live studios, Agora has also partnered with several anchor syndicates to provide high-quality hosts in multiple time zones, countries and languages around the world.
Agora’s software-defined real-time network (SD-RTN) spans over 200 countries and regions, with ultra-low latency, high concurrency and high availability. It has been specially optimized for the networks of small and medium-sized cities in Southeast Asia, the Middle East and China, with a high quality end-to-end global network transmission rate of over 99%.
When it comes to low latency, SD-RTN can achieve overall end-to-end network latency of less than 400ms and median latency of 76ms. In addition, its network architecture can handle more than 10 times the load and up to ten million simultaneous connections to meet the demands of high fluidity, high stability and high simultaneity of voice chats in live streaming scenarios. electronic commerce in special cases. promotion of electronic commerce.
Agora is a leading video, voice and interactive live streaming platform, helping developers deliver rich in-app experiences – including integrated voice and video chat, real-time recording, broadcast interactive live and real-time messaging.
The company has offices around the world and has two headquarters in Santa Clara, California, United States and Shanghai, China.