Encanto – DisneyThe latest animated musical from, a fantastic set in Colombia with music by Lin-Manuel Miranda – is already streaming on Disney Plus, just a month after its theatrical release – and by marvel Eternals is coming soon too.
But unlike other Disney movies released earlier in The Pandemic, Disney didn’t make either Eternals or Encanto available to broadcast on at the same time, they were first released in theaters. While this return to a movie-exclusive strategy fueled the box office performances of several films, such as , it has crimped options for fans who have become accustomed to a greater choice of how, where, and when to watch new movies during the COVID-19 pandemic.
Can I stream Encanto on Disney Plus?
Yes, Encanto became available to stream on Disney Plus on December 24, available at no additional cost to all subscribers. It was just a month after it hit theaters.
That’s a longer wait than some of the other Disney movies released earlier in the pandemic. Pixar’s Luca, for example, went straight to Disney Plus.
But it’s a lot faster than Disney theatrical releases on the streaming service before the pandemic. Before the pandemic, it typically took five to eight months for a movie to reach Disney Plus after it hit theaters.
It’s even faster than some other recent Disney movies. by marvel Shang-Chi and the legend of the ten rings, for example, was in theaters for about 70 days before its Disney Plus release. Encanto arrived on Disney Plus after about 30 days.
What is Eternals’ streaming release date on Disney Plus?
will land on Disney Earlier Wednesday morning, available to stream at no additional cost to all subscribers starting at midnight PT (3 p.m. ET).
Like Shang-Chi, Eternals’ release date on Disney Plus is much later than other 2021 films. Wednesday’s streaming release date for Eternals is around 68 days after its wide theatrical release.
Why does Disney no longer release films on Disney Plus on the same day as theaters?
Disney makes big budget movies. And for these movies to be profitable in today’s Hollywood economy, they have to be huge box office hits. The very day streaming of movies in theaters definitely plays in the interests of consumers and fans, giving them the greatest choice in how and when to watch movies. But same-day streaming slows down box office performance.
When the pandemic first hit, Disney made a big change in its movie release practices. As theaters shut down or downsized capacity, Disney Plus became a way to release new movies to a larger audience, especially as the backlog of overdue films grew.
Some Disney movies – usually low budget live-action movies and Pixar movies like Luca and Soul – skipped theaters completely and were available to stream at Disney plus no additional cost. For larger movies, Disney Plus introduced its Premier Access model to sell streaming access to new movies on the big screen for an additional fee. Disney Plus members could stream brand new movies at home for $ 30 on top of their subscription price. Disney has released five films with this Premier Access option, including wonder‘s Black Widow in July.
But as vaccinations have widened, Disney has reintroduced theatrical exclusives – albeit with a much shorter window of time in theaters exclusively than before. The first movie to hit theaters this way was Free Guy, a 20th century video game comedy from Disney Studios. It hit theaters on August 13, with a 45-day pledge to be available only in theaters. Shang-Chi followed, hitting theaters (and theaters only) on September 3 before finally being released on Disney Plus at no additional cost on November 12.
Shang-Chi was a box office success. It was the first wonder The Cinematic Universe movie has only been released in theaters since the release of Sony’s Spider-Man: Far From Home in July 2019. Shang-Chi’s box office performance has not kept pace with a release. Pre-Pandemic MCU Like Far From Home: In Spider-Man’s first four weeks of 2019 release, it grossed over $ 340 million at the domestic box office, while Shang-Chi’s first four weeks barely exceeded $ 200 million. But Shang-Chi has always done better at the box office than several pre-pandemic Marvel films, like 2015’s Ant-Man, especially as demand in theaters still remains depressed compared to the pre-pandemic era.
Shang-Chi has essentially proven that – at least for a movie that is part of the world’s biggest blockbuster movie franchise – fans will come back to the theaters if they can’t stream it at home. This is one of the main reasons Disney has returned to film exclusives for its biggest movies.
But some of the next little Disney movies will just become Disney Plus originals,entirely. This strategy applies mostly to low budget movies, including Pinocchio, a live-action remake starring Tom Hanks; a reboot of Peter Pan; Disenchanted, a sequel to Enchanted that will make Amy Adams reprise her role as princess; and Sister Act 3, reviving the comedy franchise about nuns.
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